Passion Over Process
The mantra lumbering just under the surface of every credit union philosophy could be “passion over process.” You could say that “people helping people” is the same thing. Now that you are confused by what could be considered the ramblings by someone in a credit union who is out of ideas for a blog, let me explain.
Too often we try to think of products and how to repackage them to make them fit what we think what members want or what our marketing person tells us members want. We spend countless hours pushing our products through different filters to show our members what they need and that we have what is best for them.
We work so hard to produce something that every other financial institution already has and in most cases, has a more substantial budget to dress up whatever the product of the month might be. Too often we forget that the biggest and best asset we have is our employees. If we happen to remember that, we assume they can help us dress up a product with their social media or input for said product. Credit Unions aren’t built on a checklist process to attract people.
Credit unions were not formed to compete with other financial institutions or even with each other. They were formed by groups of people that had a passion for their fellow man. They were formed by groups that wanted to band together to help each other succeed.
We as credit unions exist to help others. My role as a leader at LiFE CU is to show my employees that I have passion for them and for their success both here at work and at home. Once that foundation is set we show our passion for our members. Products come and go and marketing strategies do the same. The only constant is the employees and the passion they have for helping their friends, their families, and their community. That is why credit unions were created in the first place and is the only reason they continue to exist.
Small credit unions are in decline for so many reasons. I am not going to waste time explaining all the things that are holding them back. I choose to put passion at the front of my plea and that if you have true and uninhibited passion over process, the rest will work itself out.
Be a part of the difference and not a spectator to it. Have passion for your employees and they will have a passion for your members.