WHAT DOES A CREDIT UNION CEO DO? PART 2 OF 3
Welcome to the second part of my series on the credit union CEO job description. The first part focused on how to serve as the operational and culture leader of the credit union. This part will explain thought leadership and how I manage this within all my other duties.
The credit union’s CEO, regardless of size, will serve three basic, yet broad, functions. An individual in this role will serve as the cultural leader of the organization, ensuring effective credit union operations; provide thought leadership and direction to the credit union and its staff and volunteers, as well as the greater credit union movement as a whole; and to be a civic leader who offers support and participation in the community or communities served by the credit union.
2. PROVIDE CREDIT UNION THOUGHT LEADERSHIP
Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate their success. So, in order to provide thought leadership throughout the credit union, the CEO must have relationships with others within the credit union industry. There are many ways in which I get this accomplished.
The first way to begin gaining relationships within the industry is to GET INVOLVED. There are many ways to achieve this in the credit union world. One way to begin is by joining the local chapter of credit unions within your area. These chapters usually meet once a month and have speaker(s) that discuss relevant topics. It is also a great time to network with other credit union CEOs. Another avenue to get involved is attending credit union conferences, workshops, and trainings. These types of settings are usually broken down into smaller groups to make it more intimate, allowing more discussion amongst your peers with the same interests at heart.
The key is to take the innovative ideas that are discussed at any of these events and see what would be a fit for your specific credit union. My routine is to come back and discuss with my team to get different perspectives while always keeping in mind what is best for our members. I also encourage taking the idea and being more creative with it. Once the idea is coming to a point that everyone agrees on, we try to destroy it in every aspect to hopefully weed out any negatives that could arise within the idea. After it has been decided to move on an idea, I then pick the team within the team that can accomplish implementing the idea. This ensures that it is carried out. Ideas in motion.
Stay tuned as we wrap up this blog series in Part 3.